Sedona has energy unlike anywhere else on Earth. The moment you arrive, you can feel it, the ancient red rocks, the vast stillness, the vortex energy that awakens something deep within you. Many come here seeking transformation, clarity, or simply a spark of the magic this land is known for. And often, they want to bring a piece of that energy home, a gemstone that pulses with the frequency of Sedona.
For me, Sedona was love at first sight. The first time Rick and I drove through Oak Creek Canyon, we both felt it, that unmistakable pull that told us this land was alive. Over the years, we returned again and again, often after a long trip to the Tucson Gem Show, just to recharge among the red rocks and breathe in that crystalline stillness. Sedona became our touchstone, the place we came to reconnect with spirit and be reminded why we do what we do. Those early visits planted a seed. We began to imagine what it would feel like to have a space here, one that truly reflected the energy of Sedona and the integrity of the crystals we offer. We envisioned a sanctuary where people could not only find rare and beautiful stones, but feel their vibration, a place that was elegant, intentional, and honest.
Every trip deepened our connection. We’d spend evenings watching the sunset paint Merry Go Round Rock in gold, talking about how someday we’d make Sedona our home. The dream felt far away then, but the vision never left. That dream became reality when we moved to Sedona in April of this year. Opening our store here wasn’t just another business step; it was a homecoming. Every crystal, every display, every design choice carries that same reverence we’ve felt for Sedona since the beginning.
But what many visitors don’t realize is that not every "jewelry store" or “crystal shop” in Sedona holds that same integrity, authenticity, or spirit of the land itself.
The Truth About Sedona’s Crystal Scene
As our visits continued, that initial wonder was sometimes met with disappointment. We began to notice a pattern that didn’t align with the energy Sedona is known for. Many of the shops we wandered into were breathtaking on the surface, filled with sparkling displays and promises of vortex energy but something felt off.
It didn’t take long to understand why. Many of these "crystal shops” were selling lab-created or synthetic stones without telling their customers or marking up ordinary crystals and jewelry 10x beyond their fair price. Some were offering cheap mass-produced jewelry, yet marketing it as “Sedona” or “locally sourced.” Others enhanced stones to mimic rarer minerals, or mixed treated glass with quartz and called it “angel aura.”
For those who come to Sedona seeking transformation, that’s heartbreaking. Visitors often believe they’re taking home a genuine piece of the land’s magic, when in reality, they’re leaving with something manmade, disconnected from the earth’s vibration. We knew there had to be a better way. Sedona deserves authenticity. Its energy is sacred, and it deserves to be represented through crystals that are as real and alive as the land itself. That realization became the foundation for Enchanting Earth: truth, transparency, and tangible energy you can feel.
Our Vision: Elevated Energy, Honest Pricing
From the very beginning, Enchanting Earth has been built on one guiding principle: integrity. We wanted to reimagine what a crystal and jewelry experience could feel the power of pure Sedona energy.
✨ Luxury craftsmanship — each piece is set in rhodium plated, .925 sterling silver or 18K Gold, showcasing high quality gems, rare cuts, and intentional designs that merge art and energy.
✨ Spiritual authenticity — every gemstone is ethically sourced, hand-selected, and vortex-charged here in Sedona to align with the highest vibration.
✨ Fair, transparent pricing — because we serve both our global online community and our in-person visitors, our pricing stays honest and accessible. Most of our jewelry is 30–50% lower than other Sedona shops, without compromising quality or energy.
Our mission is simple: to provide luxury without the gouging, beauty without compromise, and energy you can feel the moment you hold it.
What Sets Enchanting Earth Apart
Enchanting Earth was never meant to be just another jewelry store, it’s an experience designed to elevate your energy and reconnect you with beauty in its purest form. Every detail, from the hand-selected gemstones to the custom settings, reflects our devotion to both energy and artistry.
Our collection features an extraordinary range of natural stones, from the fiery brilliance of Alexandrite to the grounding clarity of Zircon. You’ll also find treasures like Moldavite, Taaffeite, Emerald, Aquamarine, Morganite, and Tourmaline in every hue of light. Many of these pieces are cut exclusively for us or hand-selected and set in our signature .925 sterling silver or rhodium-plated designs, ensuring heirloom quality that endures.
Each design carries intention. Our vertical triple-stone manifestation rings align mind, body, and spirit. Our vortex wand cuffs channel Sedona’s current of creation through wearable art. Our angel-number pricing reminds every customer that each piece is more than adornment, its a spiritual connection.
What truly sets us apart is the energy behind every creation. Every gemstone in our store has been cleansed, charged, and attuned in Sedona’s vortex energy. Each is chosen not only for its metaphysical energy but for its natural beauty, luminosity, and rarity. We don’t believe you should have to choose between energetic integrity and exquisite craftsmanship, because true luxury is both.
Our commitment is to honor this land, these stones, and the people who are drawn to them. That devotion shows in the sparkle of every gem, the weight of every setting, and the feeling you have when you walk through our doors .
An Invitation Into Sedona’s Spirit
Our Sedona location was created as a community santuary for our global crystal community, a place where you can slow down, breathe, and feel the energy that surrounds you. The store itself mirrors the land outside, glowing with light, grounded in stone, and filled with the energy of something ancient and real.
Every piece carries Sedona’s frequency. Every display is curated with intention. And every visitor, whether stepping in for the first time or returning again and again, is invited to experience the enchantment that began our own journey here.
You’re not just shopping. You’re connecting with the essence of Sedona, through beauty you can wear, energy you can feel, and craftsmanship that will last a lifetime. Our jewelry pieces are wearable art, charged with the energy of Sedona so you can take a piece of the magic home with you.
From Humble Beginnings to High-Vibration Luxury
Before Sedona, before the storefront, it all began in a small farmhouse in Kansas. Rick and I started our business on our dining room table; combining a shared love of crystals, and a dream to create something meaningful. We spent long nights sorting stones, learning their language, and building a business that reflected the values we lived by, honesty, beauty, and genuine connection.
Those early days taught us everything about dedication and about how rare it is to find quality at great prices. That philosophy has never changed. Even as our designs have evolved and our collections have expanded into rare, luxury-grade gems, our foundation remains the same, to offer the highest quality possible at a price that reflects integrity, not markup.
We believe luxury isn’t defined by status or exclusivity. It’s defined by the intention behind every creation, by the feeling you get when you hold something that’s been crafted with love, care, and spiritual truth. That’s what Enchanting Earth has always stood for.
Stay Connected to the Magic
Even if you’re not in Sedona, you can still experience the energy of this land through our weekly live sales and online boutique. Each week, we showcase rare new arrivals, vortex-charged gemstones, and one-of-a-kind jewelry pieces from our Sedona store, all streamed live so you can choose what calls to you in real time.
It’s the same energy we hold in person, shared across the world, intention, beauty, and connection through crystal consciousness. You’ll find us live every Thursday and Sunday on Instagram, Wednesday on YouTube, and Friday on TikTok, where our community gathers to experience the next chapter of the Sedona story.
Whether you join us in person in Sedona's sacred red rocks vortex or online from anywhere in the world, you’ll always be welcomed into the same frequency of love, beauty, and transformation that inspired Enchanting Earth from the very beginning.
With love and light,
Jamie Inglett
Jamie Inglett
Jamie Inglett is an intuitive healer, author, founder and CEO of Enchanting Earth; a luxury gemstone jewelry and crystal shop with a storefront in Sedona, Arizona. Known for her deep knowledge of crystals and energy healing, Jamie has studied metaphysics since her awakening at a Quartz mine in 2012. Her Sedona storefront is a must-visit destination for crystal lovers, offering luxury gemstone jewelry, rare & ethically sourced crystals, and powerful healing tools; all charged in the energy of Sedona’s sacred red rock vortex. She retired from her successful banking career to pursue her mission of spreading empowerment, love, and healing through crystals. Jamie loves to teach crystal healing live on her social media channels. Further your crystal knowledge and join the enchanting community on Instagram @enchantingearthco
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